Yamaha Follows Other Japanese Manufacturers in Reported Sales Drops

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Our day wouldn’t complete if we didn’t bring you gloom from all four of the Japanese manufacturers; and yes, even Yamaha wasn’t spared the wraith of the global economic slowdown.*Yamaha Motor Corporation is reporting double-digit percentage sales drops in its two-wheeled and four-wheeled retail sales.

Yamaha said its U.S. motorcycle retail sales of 21,000 units is a 30% dip from last year’s numbers. Similarly, its U.S. ATV retail sales fell 26% to 17,000 units. This number is at least better than the ATV industry average of a 33% sales decrease.*Overall for its worldwide operations, Yamaha reported a sales decline of 35.5% from the year-ago quarter, and a net loss of $189 million for its first quarter, which ended March 31.

Source: PowerSports Business



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