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This article comes from AsphaltandRubber.com
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The announcement of the 2010 Yamaha FZ8 left many Americans confused as to why the Japanese company would release a 800cc version of it FZ1 naked streetbike. While Yamaha hasn’t confirmed the FZ8 will be coming to the US in 2010 (all the information to-date has come from Yamaha EU), abroad the battle in the 800cc middleweight slot has become increasingly contentious, and more importantly Yamaha’s presence there surprisingly non-existent.
The Associazione Nazionale Ciclo Motociclo Accessori (ANCMA), which is the Italian equivalent to our Motorcycle Industry Council (MIC), has posted some interesting numbers on Italian bike sales. Taking a quick look at the Top 10 (in the Big 1o use of the number), we see three 800cc class motorcycles, and a handful of other bikes that you could consider alternatives to a middleweight naked bike. These bikes account for the fat-end of the tail in sales distribution, i.e. where manufacturers make the most money, but until recently this has been a market segment devoid of the tuning fork brand.
Unlike here in the USA, our European brothers have an inclination for the 750/800cc displacement size, and they are apparently selling very well abroad. There is little dispute that the BMW R1200GS has been the best selling motorcycle in the EU and in the world for some time now. The success of the GS in its various forms even prompted Ducati to chase the older and better monied adventure bike market with its 2010 Ducati Multistrada 1200. But the GS’s dominance seems to be coming to a close, at least in Italy (although other countries in the EU are likely to show similar numbers), and we can already see the rise of the 750/800cc naked class.
Part of the factor is certainly taste, but also consider that insurance abroad isn’t the same as it is here in the US. We Americans pay a pittance compared to our friends across the pond, and the deviation among motorcycle models and premium payment isn’t great. However find yourself in Europe, and you’ll pay handsomely for that litre bike, and you’ll pay out the nose if it is classified as a “sport bike”.
Considering the cheap cost up-front, and much more down to Earth pricing on naked bikes of a smaller displacement, the 800cc market provides a good mixture of performance and affordability to European riders.*For these reasons, it makes the introduction of Yamaha to this market segment a logical choice, and the FZ8 a sure fire hit in the EU, but also these same reasons make the introduction of the FZ8 into the American market unlikely.
Considering the comparatively lower sales of the Ducati Hypermotard 796 and BMW F800R in the US expected for 2010, and the relative affordability of bigger displacement motorcycles, the FZ8 just doesn’t make the same economic sense here in the States.*Yamaha is clearly entering into a hot market for the EU, but it remains to be seen if we’ll see the FZ8 domestically. Time will tell on this one.
Pos.ManufacturerModelSegmentTotal001BMWR 1200 GSEnduro202002KAWASAKIZ 750Naked196003KAWASAKIZ1000Naked167004DUCATIHYPERMOTARD 796Supermotard127005BMWR 1200 GS ADVENTUREEnduro123006HONDAXL 700 V TRANSALPEnduro118007KAWASAKIVERSYSEnduro117008DUCATIM 696Naked112009KAWASAKIER-6NNaked104010YAMAHAXJ6-NNaked97011BMWF 800 RNaked93012HONDACBR 1000 RRSportive88013YAMAHAYZF-R125Sportive88014KTM250 EXC RACINGEnduro85015HONDA ITALIACB 1000 RNaked82016HONDA ITALIACB 600 F HORNETNaked81017DUCATISTREETFIGHTERNaked80018YAMAHAYZF-R1Sportive79019KTM125 EXCEnduro75020BMWS 1000 RRSportive74021BMWR 1200 RNaked72022HUSQVARNASM 125Supermotard71023SUZUKIDL 650 V-STROMEnduro70024KTM300 EXCEnduro69025KTMEXC 450Enduro67026BMWF 800 GSEnduro66027BETAEVO 2T 290Trial63028SUZUKIGSR 600Naked58029KAWASAKININJA ZX-6RSportive57030YAMAHAYZF-R6Sportive54031TRIUMPHBONNEVILLENaked53032YAMAHAFZ6-SNaked51033APRILIADORSODURO 750Supermotard47034SUZUKIGSX-R 750Sportive46035HONDACRE F 250R HMEnduro44036KTM500 EXCEnduro44037HARLEY-DAVIDSONFLSTFB FAT BOY SPECIALCustom43038HONDAVFR 1200 FSportive41039TRIUMPHTIGER 1050Turismo40040YAMAHAXT 660 Z TENEREEnduro40041APRILIARSV 4 1000 RSportive39042BMWR 1200 RTTurismo38043SUZUKIGSX-R 1000Sportive38044DUCATIMULTISTRADA 1200 S TOURINGTurismo37045HONDACBR 600 RRSportive37046KAWASAKININJA 250RSportive37047KAWASAKIVN 900 CLASSICCustom37048MV AGUSTABRUTALE 1090 RRNaked37049APRILIARS 125Sportive36050SUZUKIGLADIUS 650Naked36051TRIUMPHSTREET TRIPLENaked36052YAMAHAFAZER 1000Naked36053DUCATI1198/1198SSportive35054KTMEXC 400Enduro35055DUCATI848Sportive34056HARLEY-DAVIDSONXL883N IRON 883Custom34057KTM1000 SUPERMOTOSupermotard34058YAMAHAWR 125 XSupermotard33059KAWASAKININJA ZX-10RSportive32060BMWF 650 GS NEWEnduro29061HUSQVARNASM 510Supermotard29062HUSQVARNATE 450Enduro28063SYMXS125-K M.Y.08Naked28064TRIUMPHSPEED TRIPLE 1050Naked28065KAWASAKIER-6FNaked27066MV AGUSTABRUTALE 990 RNaked27067DUCATIHYPERMOTARD 1100 EVOSupermotard26068HARLEY-DAVIDSONFXDWG DYNA WIDE GLIDECustom26069HUSQVARNATE 250Enduro25070KTM990 ADVENTUREEnduro25071MOTO GUZZIV7 CLASSICNaked25072YAMAHAWR 450Enduro25073HUSQVARNATE 510Enduro24074APRILIARSV 4 1000 FACTORYSportive23075DUCATIMONSTER 1100Naked23076HARLEY-DAVIDSONXL883L SPORTSTER 883 LOWCustom23077KAWASAKIKLX 250 SEnduro23078YAMAHAFZ1Naked22079YAMAHAFZ6-NNaked22080BETAALP 4.0Enduro21081BUELL1125CRSportive21082HARLEY-DAVIDSONFXDB DYNA STREET BOBCustom21083KAWASAKI1400 GTRTurismo21084YAMAHAWR 250 FEnduro21085BMWK 1300 RNaked20086HARLEY-DAVIDSONFXDC DYNA SUPER GLIDE CUSTOMCustom20087HUSABERGFE 450Enduro20088KTM690 LC4Supermotard20089YAMAHAXJ6-SNaked20090GAS GASENDUCROSS 300Enduro19091HARLEY-DAVIDSONFXDF DYNA FAT BOBCustom19092HARLEY-DAVIDSONXL1200N SPORTSTER 1200 NIGHTSTERCustom19093HUSQVARNASM 610Supermotard19094HUSQVARNAWRE 125Enduro19095YAMAHAXVS 950 ACustom19096BUELLXB12SX LIGHTNINGNaked18097DERBIGPR 125 RACING 4TSportive18098HARLEY-DAVIDSONFLHX STREET GLIDECustom18099HONDACRE F 450R HMEnduro18100HONDA ITALIACBF 1000Naked18Source: MotoBlog.it
Visit Asphalt & Rubber for more articles like this one
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This article comes from AsphaltandRubber.com
*
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*
The announcement of the 2010 Yamaha FZ8 left many Americans confused as to why the Japanese company would release a 800cc version of it FZ1 naked streetbike. While Yamaha hasn’t confirmed the FZ8 will be coming to the US in 2010 (all the information to-date has come from Yamaha EU), abroad the battle in the 800cc middleweight slot has become increasingly contentious, and more importantly Yamaha’s presence there surprisingly non-existent.
The Associazione Nazionale Ciclo Motociclo Accessori (ANCMA), which is the Italian equivalent to our Motorcycle Industry Council (MIC), has posted some interesting numbers on Italian bike sales. Taking a quick look at the Top 10 (in the Big 1o use of the number), we see three 800cc class motorcycles, and a handful of other bikes that you could consider alternatives to a middleweight naked bike. These bikes account for the fat-end of the tail in sales distribution, i.e. where manufacturers make the most money, but until recently this has been a market segment devoid of the tuning fork brand.
Unlike here in the USA, our European brothers have an inclination for the 750/800cc displacement size, and they are apparently selling very well abroad. There is little dispute that the BMW R1200GS has been the best selling motorcycle in the EU and in the world for some time now. The success of the GS in its various forms even prompted Ducati to chase the older and better monied adventure bike market with its 2010 Ducati Multistrada 1200. But the GS’s dominance seems to be coming to a close, at least in Italy (although other countries in the EU are likely to show similar numbers), and we can already see the rise of the 750/800cc naked class.
Part of the factor is certainly taste, but also consider that insurance abroad isn’t the same as it is here in the US. We Americans pay a pittance compared to our friends across the pond, and the deviation among motorcycle models and premium payment isn’t great. However find yourself in Europe, and you’ll pay handsomely for that litre bike, and you’ll pay out the nose if it is classified as a “sport bike”.
Considering the cheap cost up-front, and much more down to Earth pricing on naked bikes of a smaller displacement, the 800cc market provides a good mixture of performance and affordability to European riders.*For these reasons, it makes the introduction of Yamaha to this market segment a logical choice, and the FZ8 a sure fire hit in the EU, but also these same reasons make the introduction of the FZ8 into the American market unlikely.
Considering the comparatively lower sales of the Ducati Hypermotard 796 and BMW F800R in the US expected for 2010, and the relative affordability of bigger displacement motorcycles, the FZ8 just doesn’t make the same economic sense here in the States.*Yamaha is clearly entering into a hot market for the EU, but it remains to be seen if we’ll see the FZ8 domestically. Time will tell on this one.
Pos.ManufacturerModelSegmentTotal001BMWR 1200 GSEnduro202002KAWASAKIZ 750Naked196003KAWASAKIZ1000Naked167004DUCATIHYPERMOTARD 796Supermotard127005BMWR 1200 GS ADVENTUREEnduro123006HONDAXL 700 V TRANSALPEnduro118007KAWASAKIVERSYSEnduro117008DUCATIM 696Naked112009KAWASAKIER-6NNaked104010YAMAHAXJ6-NNaked97011BMWF 800 RNaked93012HONDACBR 1000 RRSportive88013YAMAHAYZF-R125Sportive88014KTM250 EXC RACINGEnduro85015HONDA ITALIACB 1000 RNaked82016HONDA ITALIACB 600 F HORNETNaked81017DUCATISTREETFIGHTERNaked80018YAMAHAYZF-R1Sportive79019KTM125 EXCEnduro75020BMWS 1000 RRSportive74021BMWR 1200 RNaked72022HUSQVARNASM 125Supermotard71023SUZUKIDL 650 V-STROMEnduro70024KTM300 EXCEnduro69025KTMEXC 450Enduro67026BMWF 800 GSEnduro66027BETAEVO 2T 290Trial63028SUZUKIGSR 600Naked58029KAWASAKININJA ZX-6RSportive57030YAMAHAYZF-R6Sportive54031TRIUMPHBONNEVILLENaked53032YAMAHAFZ6-SNaked51033APRILIADORSODURO 750Supermotard47034SUZUKIGSX-R 750Sportive46035HONDACRE F 250R HMEnduro44036KTM500 EXCEnduro44037HARLEY-DAVIDSONFLSTFB FAT BOY SPECIALCustom43038HONDAVFR 1200 FSportive41039TRIUMPHTIGER 1050Turismo40040YAMAHAXT 660 Z TENEREEnduro40041APRILIARSV 4 1000 RSportive39042BMWR 1200 RTTurismo38043SUZUKIGSX-R 1000Sportive38044DUCATIMULTISTRADA 1200 S TOURINGTurismo37045HONDACBR 600 RRSportive37046KAWASAKININJA 250RSportive37047KAWASAKIVN 900 CLASSICCustom37048MV AGUSTABRUTALE 1090 RRNaked37049APRILIARS 125Sportive36050SUZUKIGLADIUS 650Naked36051TRIUMPHSTREET TRIPLENaked36052YAMAHAFAZER 1000Naked36053DUCATI1198/1198SSportive35054KTMEXC 400Enduro35055DUCATI848Sportive34056HARLEY-DAVIDSONXL883N IRON 883Custom34057KTM1000 SUPERMOTOSupermotard34058YAMAHAWR 125 XSupermotard33059KAWASAKININJA ZX-10RSportive32060BMWF 650 GS NEWEnduro29061HUSQVARNASM 510Supermotard29062HUSQVARNATE 450Enduro28063SYMXS125-K M.Y.08Naked28064TRIUMPHSPEED TRIPLE 1050Naked28065KAWASAKIER-6FNaked27066MV AGUSTABRUTALE 990 RNaked27067DUCATIHYPERMOTARD 1100 EVOSupermotard26068HARLEY-DAVIDSONFXDWG DYNA WIDE GLIDECustom26069HUSQVARNATE 250Enduro25070KTM990 ADVENTUREEnduro25071MOTO GUZZIV7 CLASSICNaked25072YAMAHAWR 450Enduro25073HUSQVARNATE 510Enduro24074APRILIARSV 4 1000 FACTORYSportive23075DUCATIMONSTER 1100Naked23076HARLEY-DAVIDSONXL883L SPORTSTER 883 LOWCustom23077KAWASAKIKLX 250 SEnduro23078YAMAHAFZ1Naked22079YAMAHAFZ6-NNaked22080BETAALP 4.0Enduro21081BUELL1125CRSportive21082HARLEY-DAVIDSONFXDB DYNA STREET BOBCustom21083KAWASAKI1400 GTRTurismo21084YAMAHAWR 250 FEnduro21085BMWK 1300 RNaked20086HARLEY-DAVIDSONFXDC DYNA SUPER GLIDE CUSTOMCustom20087HUSABERGFE 450Enduro20088KTM690 LC4Supermotard20089YAMAHAXJ6-SNaked20090GAS GASENDUCROSS 300Enduro19091HARLEY-DAVIDSONFXDF DYNA FAT BOBCustom19092HARLEY-DAVIDSONXL1200N SPORTSTER 1200 NIGHTSTERCustom19093HUSQVARNASM 610Supermotard19094HUSQVARNAWRE 125Enduro19095YAMAHAXVS 950 ACustom19096BUELLXB12SX LIGHTNINGNaked18097DERBIGPR 125 RACING 4TSportive18098HARLEY-DAVIDSONFLHX STREET GLIDECustom18099HONDACRE F 450R HMEnduro18100HONDA ITALIACBF 1000Naked18Source: MotoBlog.it
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