Honda Motorcycle/ATV/PWC Sales Fell 52% Last Quarter

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Honda North America is reporting that its combined motorcycle, ATV, and personal water craft sales fell by 52% last quarter, compared to last year’s numbers.*For motorcycles alone, Honda’s North American new unit sales totaled 45,000, or a reduction of about 47% from last year’s marks, whereas the company’s total motorcycle sales*totaled 72,000 units, nearly half of the 150,000 units sold last year.

For its entire fiscal year, Honda’s North American motorcycles segment sales totaled 320,000 units, or a drop of 29%. All eyes will on this quarter to see if the company can turn around this death-spiral in what is usually the best time of the season as far as motorcycle sales go.

Source: PowerSports Business



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