Normally they embroider the logo on the side but I chose not to go this route. The newer seats have a lower profile and the Bol d'Oro tail unit I mounted has an Italian flag decal on each side. I felt emboidery on each side would be redundant so I talked to Bill, told him what I wanted, marked the foam approximately where I wanted the design, and left the rest to him. I wouldn't exactly call this seat any more comfortable than stock but Sargent isn't currently making a replacement for the 04' and up so I just had the stocker recovered. If you call Bill I'm sure he can do whatever you would like, especially since you will be sending them a seat pan. Good luck.